Buy 13 Things...
Relevant Links
The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible. A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)

About Michael Brooks

Image of author Michael BrooksI am a journalist and author. My writing has appeared in various places, including the Guardian, The Independent, The Observer and Playboy. Mostly, though, it appears in New Scientist, a weekly magazine with over three quarters of a million readers worldwide. Until August 2006, I was a senior features editor at New Scientist, co-ordinating, writing or editing many of the magazine's major feature projects. I left New Scientist to write 13 Things That Don't Make Sense, which is based on a cover feature I wrote in 2005. The online version became the sixth most circulated article on the internet that year, and weirdly - continued to be the most visited article on the New Scientist site for a couple of years after that. It still ranks pretty highly.

I live in Lewes in the south of England. It's a fantastic place to live: it has access to the beautiful rolling Sussex Downs and to the coast, of course. Maybe one day 'll put some pictures on my website but then you might all want to come and live here and, frankly, there isn't room.